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Sales Promotion Methods and Techniques – Consumer Contest – Ing. Michal Hlubuček

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Ing. Michal Hlubuček

Bakalářská práce

Sales Promotion Methods and Techniques – Consumer Contest

Sales Promotion Methods and Techniques – Consumer Contest

Anotace: This bachelor´s thesis deals with sales promotion techniques and methods. The main part of this work is a consumer contest in terms of marketing and also legislation. A practical part of this work is build up on the theory of this problematic. The objective of this work is to compare selected consumer contests. The goal of this work is to prove stated hypothesis. Based on two hypotheses it can be assumed that the consumer contests in FMCG food market are very similar and companies, even competitors, are using the same model of the contests. Also it is based on assumption that consumer contests do not offer a big financial value from the consumer point of view.

Abstract: This bachelor´s thesis deals with sales promotion techniques and methods. The main part of this work is a consumer contest in terms of marketing and also legislation. A practical part of this work is build up on the theory of this problematic. The objective of this work is to compare selected consumer contests. The goal of this work is to prove stated hypothesis. Based on two hypotheses it can be assumed that the consumer contests in FMCG food market are very similar and companies, even competitors, are using the same model of the contests. Also it is based on assumption that consumer contests do not offer a big financial value from the consumer point of view.

Keywords: Consumer contest, sales promotion, marketing, marketing communication mix, Nestlé A.S., Nestlé s.r.o., Coca Cola.

Jazyk práce: angličtina

Obhajoba závěrečné práce

  • Obhajoba proběhla 11. 6. 2015
  • Vedoucí: PhDr. Karel Eliáš, CSc.
  • Oponent: Ing. Jiří Šnajdar

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