Hodnocení využívání nabídky služeb cizinci – Bc. Petra Pullmanová
Bc. Petra Pullmanová
Bachelor's thesis
Hodnocení využívání nabídky služeb cizinci
Evaluation of foreigners service offering utilization
Abstract:
The topic of my bachelor’s thesis is analysis and evaluation of utilization of cultural services in Brno by foreigners. In the theoretical part the terminology needed for understanding this area is explained and customer behaviour is characterized. There is a separate subsection focused on intercultural influences, which are very important for this thesis, since it is focused on foreigners from different …moreAbstract:
Predmetom mojej práce je analýza a hodnotenie využívania kultúrnych a spoločenských služieb v Brne cudzincami. V teoretickej časti sú vysvetlené pojmy potrebné k pochopeniu danej problematiky a charakterizujem spotrebné správanie. Samostatná podkapitola je zameraná na interkultúrne vplyvy, ktoré majú pre túto prácu veľký význam, keďže je zameraná na cudzincov z rôznych kultúr. V rámci praktickej časti …more
Language used: Slovak
Date on which the thesis was submitted / produced: 24. 4. 2015
Identifier:
https://is.muni.cz/th/xjkj6/
Thesis defence
- Date of defence: 1. 6. 2015
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: Ing. Ladislava Kuchynková, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management
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