Consumer Behavior - Electric Cars in India

Bc. Maulikkumar Brijenbhai Dave

Master's thesis

Abstract:

Every day we come across so many topics and articles which states the importance of E-Car and how Government around the world are implementing policies to promote E-Car to reduce the dependences on oil, decrease greenhouse gasses and improve air quality. The Indian Automobile Industry registered a record sale of 24.6% growth in commercial Cars, these figures are sufficient to pull our sleeves up and do something about it. A major pollutant comes from Metropolitan cities and hence it is important for people living in these cities to understand and do their bit to reduce the consumption of life-threatening gasses and pollutants. Likewise, given in this context, E-Car promises to extend to be then game-changer, but our drawback would be if people do not know about them. This study is aimed to capture the views, sentiments, and perceptions on the awareness and likeliness to buy the Car so that sustainability in the environment can be maintained. Data is collected from Car users in India. The study also analyses the awareness levels of customers on government initiatives for E- transportation in India.

Keywords

Marketing management, consumer behavior, marketing research, questionnaire, electric car, factors analysis

Language used: English

Date on which the thesis was submitted / produced: 31. 3. 2021

Thesis defence

• Supervisor: Ing. Michal Chocholoušek, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics Policy and Administration / Business Administration