Strategic analysis of Mercedes Benz AG: The electric vehicles' EQ category – Michela Galetti
Michela Galetti
Bachelor's thesis
Strategic analysis of Mercedes Benz AG: The electric vehicles' EQ category
Strategic analysis of Mercedes Benz AG. The electric vehicles' EQ category
Abstract:
Abstract: The subject of the bachelor’s thesis is Mercedes-Benz, a German luxury automotive brand. The purpose of the bachelor’s thesis is to conduct the strategic analysis of this company with a particular focus on the electric vehicles’ EQ category, given the recent commitment of the European Union to reduce CO2 emissions thus making the EU climate neutral by 2050. This policy is commonly known as …moreAbstract:
Abstract: The subject of the bachelor’s thesis is Mercedes-Benz, a German luxury automotive brand. The purpose of the bachelor’s thesis is to conduct the strategic analysis of this company with a particular focus on the electric vehicles’ EQ category, given the recent commitment of the European Union to reduce CO2 emissions thus making the EU climate neutral by 2050. This policy is commonly known as …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2022
Identifier:
https://vskp.vse.cz/eid/86754
Thesis defence
- Date of defence: 20. 6. 2022
- Supervisor: Patrik Sieber
- Reader: Karel Pernica
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/86754
Vysoká škola ekonomická v Praze
Bachelor programme:
Bachelor of Business Administration
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