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Eliška Jordánová

Bachelor's thesis

Budování osobní značky fotografky Zachytila

Building a Personal Brand as a Photographer Zachytila
Abstract:
Bakalářská práce se zaměřuje na tvorbu osobní značky fotografky folkloru z regionu Slovácko pod názvem Zachytila. Analyzuje současný stav značky, konkurenční prostředí a chování zákazníků. Navrhuje strategii marketingové komunikace, obsahového marketingu a vizuální identity značky.
Abstract:
The bachelor thesis focuses on the creation of a personal brand of a folklore photographer from the Slovácko region called Zachytila. It analyses the current state of the brand, the competitive environment and customer behaviour. It proposes a marketing communication strategy, content marketing and visual brand identity.
 

Keywords

image značky folklor fotograf region Slovácko osobní značka obsahový marketing sociální sítě fotografie tradice

Keywords

social media photography photographer folklore tradition Slovácko region personal brand brand image content marketing
 
Language used: Czech
Date on which the thesis was submitted / produced: 14. 4. 2024

Thesis defence

  • Supervisor: Ing. Ludmila Hruban, Ph.D. MSc.
  • Reader: František Zjevík, MSc. DiS.

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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTON
https://is.newton.university/zp/21461 Reference to the local database file of the institution

NEWTON University Group

NEWTON University

Bachelor programme:
Economics and Management

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