Company's strategy of marketing communications – Ing. Sandhiya Suresh
Ing. Sandhiya Suresh
Master's thesis
Company's strategy of marketing communications
Company's strategy of marketing communications
Abstract:
Výzkum se zabývá marketingovou komunikační strategií pro a konkrétní společnost. MCI teorie a teorie komunikace byly slouží jako teoretický rámec a specifická komunikace nástroje a proces plánování. Průzkum je používá jako výzkumnou strategii k získání přehledu o marketingu FNZ a komunikační strategie. Výzkumný přístup je kvantitativní a byla použita popisná technika. V praktické části je představena …moreAbstract:
The research deals with Marketing Communication strategy for a specific company. MCI theory and communication theory have been used as a theoretical framework and specific communication tools, and the process of planning are viewed. The survey is used as a research strategy to get insight of FNZ’s Marketing and communication strategy. Research approach is quantitative and descriptive technique has …more
Language used: English
Date on which the thesis was submitted / produced: 10. 5. 2024
Identifier:
https://is.muni.cz/th/x1o5a/
Thesis defence
- Date of defence: 20. 6. 2024
- Supervisor: Ph.D. Olga Prygara
- Reader: Ph.D. Prateek Kalia
Citation record
Full text of thesis
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Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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