Bc. Zdeněk Juráň
Bachelor's thesis
Menu engineering and its use in gastronomy
Menu engineering and its use in gastronomy
Abstract:
Tato bakalářská práce, jak již název práce napovídá, se zabývá využitím menu engineeringu v gastronomii, s cílem maximalizovat potenciál menu. Vytvoření atraktivního menu je pro podnik důležité, jelikož dává hostům možnosti výběru. Práce je rozdělena do tří částí. První část je teoretická, pojednává o počátcích gastronomie, trendech v gastronomii a různých druhů menu. Druhá část je analytická, kde …moreAbstract:
This dissertation deals with, as the title of the thesis suggests, the use of menu engineering within gastronomy in order to maximize the potential of the menu. Creating an attractive menu is crucial for an establishment as it gives the guest the options to choose from. The thesis is divided into three parts. The first part is theoretical, discussing the beginnings of gastronomy, trends in gastronomy …more
Language used: English
Date on which the thesis was submitted / produced: 13. 6. 2019
Identifier:
https://is.vsh.cz/th/lkirg/
Thesis defence
- Date of defence: 2. 9. 2019
- Supervisor: Ing. Štěpán Chalupa
- Reader: doc. RNDr. Zdena Lustigová, CSc.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in English)
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