Bc. Kateřina Suchánková
Bachelor's thesis
Internacionalizace podniku
Internationalization of the company
Abstract:
Předmětem předložené bakalářské práce je navrhnout vhodnou formu vstupu podniku ACER WOODWAY, s.r.o. na rakouský trh. Práce je rozdělena na dvě části. První část představuje modely internacionalizace, formy vstupu podniku na zahraniční trh a analýzy vnitřního a vnějšího prostředí podniku. Ve druhé části jsou uplatněny analýzy na podnik ACER WOODWAY, s.r.o. a na rakouský trh. Na závěr byla zpracována …moreAbstract:
The goal of the submitted thesis: “Internationalization of the company” is to propose suitable form for entering austrian market to company ACER WOODWAY, s.r.o. Thesis is devided in two parts. First theoretical part presents models of internalization, forms of entering foreign markets, internal and external analysis. In practical part, analyses of the company ACER WOODWAY, s.r.o. are applied. Last …more
Language used: Czech
Date on which the thesis was submitted / produced: 21. 4. 2017
Identifier:
https://is.muni.cz/th/q2b89/
Thesis defence
- Date of defence: 18. 1. 2018
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: prof. Ing. Ladislav Blažek, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management
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