Bc. QIANYI OU
Master's thesis
Marketing Techniques for Electric Car
Abstract:
As a potential market at the forefront of the world, China advocates the development of new energy vehicles to cope with climate change, but consumers still lack enthusiasm for NEVs. With the progress and development of society, people's consumption concepts and consumption patterns are changing. The traditional marketing model can no longer meet the needs of contemporary people, and new marketing …more
Language used: English
Date on which the thesis was submitted / produced: 16. 12. 2021
Thesis defence
- Supervisor: Ing. Michal Chocholoušek, Ph.D.
- Reader: Lukáš Novotný, externi
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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