Zachary Oliver White

Bachelor's thesis

Corporate Social Responsibility Initiatives and Their Effect on Consumers: Asahi in Europe

Corporate Social Responsibility Initiatives and Their Effect on Consumers: Asahi in Europe
Abstract:
Abstract: Corporate social responsibility has become a crucial aspect of modern business operations, especially the beer brewing industry. This thesis delves into the effect of CSR initiatives on consumer decision making, with a focus on Asahi group holdings in Europe. Data was collected through an online survey and was analyzed using descriptive statistic methods. The findings indicate a high awareness …more
Abstract:
Abstract: Corporate social responsibility has become a crucial aspect of modern business operations, especially the beer brewing industry. This thesis delves into the effect of CSR initiatives on consumer decision making, with a focus on Asahi group holdings in Europe. Data was collected through an online survey and was analyzed using descriptive statistic methods. The findings indicate a high awareness …more
 

Keywords

Corporate Social Responsibility Consumer awareness Sustainability Communication Brewing industry

Keywords

Consumer awareness Communication Corporate Social Responsibility Sustainability Brewing industry
 
Language used: English
Date on which the thesis was submitted / produced: 26. 4. 2024
Identifier: https://vskp.vse.cz/eid/92325

Thesis defence

  • Date of defence: 17. 6. 2024
  • Supervisor: Yadira Ixchel Martínez Pantoja
  • Reader: Radek Čajka

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/92325