Corporate Social Responsibility Initiatives and Their Effect on Consumers: Asahi in Europe – Zachary Oliver White
Zachary Oliver White
Bakalářská práce
Corporate Social Responsibility Initiatives and Their Effect on Consumers: Asahi in Europe
Corporate Social Responsibility Initiatives and Their Effect on Consumers: Asahi in Europe
Anotace:
Abstract: Corporate social responsibility has become a crucial aspect of modern business operations, especially the beer brewing industry. This thesis delves into the effect of CSR initiatives on consumer decision making, with a focus on Asahi group holdings in Europe. Data was collected through an online survey and was analyzed using descriptive statistic methods. The findings indicate a high awareness …víceAbstract:
Abstract: Corporate social responsibility has become a crucial aspect of modern business operations, especially the beer brewing industry. This thesis delves into the effect of CSR initiatives on consumer decision making, with a focus on Asahi group holdings in Europe. Data was collected through an online survey and was analyzed using descriptive statistic methods. The findings indicate a high awareness …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 26. 4. 2024
Identifikátor:
https://vskp.vse.cz/eid/92325
Obhajoba závěrečné práce
- Obhajoba proběhla 17. 6. 2024
- Vedoucí: Yadira Ixchel Martínez Pantoja
- Oponent: Radek Čajka
Citační záznam
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/92325
Vysoká škola ekonomická v Praze
Bakalářský studijní program:
International Business
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