Generation Z's perception of brand activism – Anastasiia Semchuk
Anastasiia Semchuk
Bachelor's thesis
Generation Z's perception of brand activism
Generation Z’s perception of brand activism
Abstract:
This work was carried out to determine the impact of brand activism on the perception of the younger generation Z in the Czech Republic. A qualitative approach was used to conduct the analysis, which helped to analyze the collected data from in-depth interviews. This method helped to find out the opinion of people from the same age category in a particular country. The study proved that brand activism …moreAbstract:
This work was carried out to determine the impact of brand activism on the perception of the younger generation Z in the Czech Republic. A qualitative approach was used to conduct the analysis, which helped to analyze the collected data from in-depth interviews. This method helped to find out the opinion of people from the same age category in a particular country. The study proved that brand activism …more
Language used: English
Date on which the thesis was submitted / produced: 11. 5. 2022
Identifier:
https://vskp.vse.cz/eid/86880
Thesis defence
- Date of defence: 1. 6. 2022
- Supervisor: Efthymia Kottika
- Reader: Miroslav Karlíček
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/86880
Vysoká škola ekonomická v Praze
Bachelor programme:
Bachelor of Business Administration
Theses on a related topic
-
Marketing Communications for White Goods range of Samsung brand in Czech Republic
Tereza Pužíková -
Consumer perception of the dermo cosmetics brand in the Czech Republic, Slovakia, and Hungary: case study L´Oréal Vichy
Nikola Lomenčíková -
The Brand Ambassadors of Cosmetics Brands and Their Relevance for Generation Z on The Example of the Czech Republic
Andrea Wimberská -
Impact of digital marketing on brand management in the Czech Republic and Turkey
Rumeysa Kahraman -
Publicita značky Vodafone Czech Republic
Dominik Ptáček -
Employer Brand Management ve společnosti Vitesco Technologies Czech Republic s.r.o.
Lucie Gabrielová -
Brand and Marketing analysis of Red Bull, Czech republic
Kristýna Pecková -
Brand aktivismus a generace Z
Kateřina Černá