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Gleb Ochkur

Bachelor's thesis

Media is the Message

Media is the Message
Abstract:
This work is focused on explanation of the concept of media and on the presentation of the overview of media types, their development and influence on the society and business, in particular. This work follows the path of media evolution from printing and radio to internet and social networks. The second important purpose of this work is to get understanding of the Marshal McLuhan’s famous expression …more
 

Keywords

Media medium mass media broadcast network social network content context influence radio television newspaper internet marketing communications impact campaign company business.
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier: https://is.vsfs.cz/th/q1r4v/

Thesis defence

  • Date of defence: 5. 6. 2018
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: PhDr. Marie Koubová

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