New types of media and its influence on the corporate communication

Bc. Ntaniela Zafeiri, MBA

Diplomová práce

Abstract:

The purpose of this Diploma Thesis is to describe and analyze the changes that new media has caused in internal and external corporate communication, the use of social media platforms and further the benefits and drawbacks they bring.The topic of the Thesis is New Media and its influence on the corporate communication.The main objective is to highlight the usefulness of new media in the corporate communication environment.This will be accomplished by describing the new media and social media platforms that are being nowadays widely used in the corporate environment in order to implement effectively the internal and the external communication.

Keywords

Communication, Types of communication, Internal corporate communication, External corporate communication, Methods of communication, New media, Web 2.0, Social media platforms, Corporate communication platforms, Impact on communication process, Benefits, and Drawbacks

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 2. 5. 2017

Obhajoba závěrečné práce

• Obhajoba proběhla 23. 6. 2017
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: PhDr. Ilona Toufarová

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication & Master of Business Administration