Michał Zawal
Master's thesis
Predictive modelling of customer value
Abstract:
The presented thesis aims to present a way of data analysis, and more precisely, predictive analytics can be applied in many fields of science, knowledge development and the process of gaining a competitive advantage. The main objective of the research is to apply statistical models of supervised machine learning in an attempt to identify the consumer characteristics that have the greatest influence …more
Language used: English
Date on which the thesis was submitted / produced: 7. 4. 2020
Thesis defence
- Supervisor: Ing. Tomáš Hlavsa, Ph.D.
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Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Systems Engineering and Informatics / Informatics
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