Marketingová komunikace společenské odpovědnosti organizace – Kateřina Nedvědová
Kateřina Nedvědová
Master's thesis
Marketingová komunikace společenské odpovědnosti organizace
Marketing Communication of Corporate Social Responsibility
Abstract:
Tato diplomová práce se věnuje společenské odpovědnosti firem, která je součástí jejich strategie již řadu let. Nicméně v poslední době nabývá na významu, a to jak ze strany spotřebitelů a stakeholderů, tak legislativní sféry. I z toho důvodu je potřeba klást důraz jak na samotnou implementaci CSR aktivit, tak jejich komunikaci. Právě pomoc nápojovým firmám, které ve své marketingové komunikaci komunikují …moreAbstract:
This thesis focuses on corporate social responsibility, which has been part of the strategy of companies for many years. However, it has recently been gaining more importance, both from consumers and stakeholders, as well as from the legislative sphere. Also, for this reason, it is necessary to emphasize both the implementation of CSR activities and their communication. Helping beverage companies to …more
Language used: Czech
Date on which the thesis was submitted / produced: 31. 3. 2024
Thesis defence
- Date of defence: 31. 5. 2024
- Supervisor: doc. Ing. Lucie Kvasničková Stanislavská, Ph.D.
- Reader: Vladan Crha, externi
Citation record
ISO 690-compliant citation record:
NEDVĚDOVÁ, Kateřina. \textit{Marketingová komunikace společenské odpovědnosti organizace}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/1k3xvf/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Podnikání a administrativa
Theses on a related topic
-
Účinnost CSR (Corporate Social Responsibility) projektů v marketingové komunikaci firem
Adéla Šlajchová -
Corporate social responsibility and its role in the public relations
Nelli Darbinyan -
Corporate social responsibility and its effectiveness for competitiveness of business
Iuliia Vasilenko -
Modern Corporate Social Responsibility
Nazerke Kalniyazova -
Corporate social responsibility and its role in the public relations
Darina Khomenko -
Corporate social responsibility and its role in the public relations
Ekaterina Sukhova -
Péče o zaměstnance jako součást Corporate Social Responsibility na příkladu organizace Škoda Auto, a. s.
Lenka Ječná -
Corporate social responsibility and business competitiveness
Dijana Drinčić
Name
Posted by
Uploaded/Created
Rights