Integration of Creating Shared Value Strategy into Marketing Communications and Its Effectiveness in Economical and Societal Sphere – Bc. Elif Gultepe
Bc. Elif Gultepe
Master's thesis
Integration of Creating Shared Value Strategy into Marketing Communications and Its Effectiveness in Economical and Societal Sphere
Integration of Creating Shared Value Strategy into Marketing Communications and Its Effectiveness in Economical and Societal Sphere
Abstract:
The promising theory of Creating Shared Value has become popular in a short period of time, and has been accepted easily due to its success in overcoming challenges that businesses have been facing recently in environmental and societal sphere, and also in creating effective reputation to increase the competitive advantage. The aim of this study is analyze how shared value concept can be introduced …moreAbstract:
The promising theory of Creating Shared Value has become popular in a short period of time, and has been accepted easily due to its success in overcoming challenges that businesses have been facing recently in environmental and societal sphere, and also in creating effective reputation to increase the competitive advantage. The aim of this study is analyze how shared value concept can be introduced …more
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2014
Identifier:
https://is.vsfs.cz/th/a3kju/
Thesis defence
- Date of defence: 19. 6. 2014
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: M.A. Ondřej Kotouč
Citation record
ISO 690-compliant citation record:
GULTEPE, Elif. \textit{Integration of Creating Shared Value Strategy into Marketing Communications and Its Effectiveness in Economical and Societal Sphere}. Online. Master's thesis. Praha: University of Finance and Administration. 2014. Available from: https://theses.cz/id/1kyyx9/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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