Integration of Creating Shared Value Strategy into Marketing Communications and Its Effectiveness in Economical and Societal Sphere – Bc. Elif Gultepe
Bc. Elif Gultepe
Diplomová práce
Integration of Creating Shared Value Strategy into Marketing Communications and Its Effectiveness in Economical and Societal Sphere
Integration of Creating Shared Value Strategy into Marketing Communications and Its Effectiveness in Economical and Societal Sphere
Anotace:
The promising theory of Creating Shared Value has become popular in a short period of time, and has been accepted easily due to its success in overcoming challenges that businesses have been facing recently in environmental and societal sphere, and also in creating effective reputation to increase the competitive advantage. The aim of this study is analyze how shared value concept can be introduced …víceAbstract:
The promising theory of Creating Shared Value has become popular in a short period of time, and has been accepted easily due to its success in overcoming challenges that businesses have been facing recently in environmental and societal sphere, and also in creating effective reputation to increase the competitive advantage. The aim of this study is analyze how shared value concept can be introduced …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 30. 4. 2014
Identifikátor:
https://is.vsfs.cz/th/a3kju/
Obhajoba závěrečné práce
- Obhajoba proběhla 19. 6. 2014
- Vedoucí: PhDr. Karel Eliáš, CSc.
- Oponent: M.A. Ondřej Kotouč
Citační záznam
Citace dle ISO 690:
GULTEPE, Elif. \textit{Integration of Creating Shared Value Strategy into Marketing Communications and Its Effectiveness in Economical and Societal Sphere}. Online. Diplomová práce. Praha: Vysoká škola finanční a správní, a.s. 2014. Dostupné z: https://theses.cz/id/1kyyx9/.
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- nikomu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníVysoká škola finanční a správní
Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication
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