Online marketingová komunikace při nákupu oděvů – Bc. Lucie Barborová
Bc. Lucie Barborová
Master's thesis
Online marketingová komunikace při nákupu oděvů
Clothing ecommerce marketing communication
Abstract:
Cílem diplomové práce je analyzovat využívané metody marketingové komunikace v online marketingu se zaměřením na nákup oděvů a zjistit, jaké metody je dobré využívat při komunikaci s generací Mileniálů. Na základě zjištěných skutečností je vytvořen manuál pro firmy s doporučeními, jak nejlépe s touto cílovou skupinou komunikovat. Z výsledků výzkumu je patrné, že tato generace si při komunikaci se společnostmi …moreAbstract:
The main goal of the diploma thesis is to analyze methods of marketing communication used in online marketing with a focus on the purchase of clothing and to find out which methods are suitable to use in communication with the generation of Millennials. Based on the finding, a manual for companies is created with recommendations on how to communicate with this target group. The results of the research …more
Language used: Czech
Date on which the thesis was submitted / produced: 2. 1. 2021
Thesis defence
- Date of defence: 18. 2. 2021
- Supervisor: Ing. Martina Beránek, Ph.D.
- Reader: Dagmar Sieglová, M.S.Ed. Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Master programme / field:
Economics and Management / Marketing Management in the Global Environment
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