Bc. Nikola Uramová
Master's thesis
Myšlení a reklama
Thinking and advertising
Abstract:
Obsahem diplomové práce je zmapování základních pojmů, týkajících se reklamy, její role a druhů. V práci jsou rozebrána jednotlivá média, kterými je reklama šířena a cílové skupiny spotřebitelů, kterým je určena. Následně jsou vylíčeny reklamní techniky, využívané při tvorbě reklamního sdělení. Další část je věnována psychologii reklamy, v níž jsou rozebrány psychické procesy lidí, na které reklama …moreAbstract:
The main subject of the thesis is the basic concepts mapping concerning advertising, its roles and types. The work discusses individual media, which is the advertising propagated by and it also discusses the target groups of consumers whom it is addressed. Subsequently, the advertising techniques used in the making of advertising communication are portrayed in the work. The next section is devoted …more
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2015
Identifier:
https://is.vsfs.cz/th/jnp9g/
Thesis defence
- Date of defence: 19. 6. 2015
- Supervisor: Mgr. Ing. Petr Wawrosz, Ph.D.
- Reader: doc. Radim Valenčík, CSc.
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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