Analýza firemní identity hotelu Imperial Art Deco – Kamilla Khatmullina
Kamilla Khatmullina
Bachelor's thesis
Analýza firemní identity hotelu Imperial Art Deco
Corporate identity of hotel Imperial Art Deco
Abstract:
Tato bakalářská práce je věnována analýze firemní identity hotelu Art Deco Imperial. Bakalářská práce je rozdělena na tři kapitoly: teoretickou, praktickou a návrhovou. V teoretické části práce jsou vymezeny prvky firemní identity hotelu. V praktické části je provedena analýza prvků firemní identity hotelu Art Deco Imperial v Praze. Praktické poznatky získané během provedené analýzy jsou založeny na …moreAbstract:
This Bachelor’s dissertation focuses on the analysis of the corporate identity Art Deco Imperial Hotel. The dissertation is divided into three large parts: theoretical, analytical and propositional. In the theoretical part the elements of a hotel corporate identity are defined. The analytical part focuses on the analysis of the elements of a corporate identity Art Deco Imperial Hotel in Prague. The …more
Language used: Czech
Date on which the thesis was submitted / produced: 24. 11. 2015
Identifier:
http://is.vsh.cz/th/12245/vsh_b_a2/
Thesis defence
- Date of defence: 26. 1. 2016
- Supervisor: Ing. Bc. Jan Chromý, Ph.D.
- Reader: PhDr. Jaroslav Holoubek
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management
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