Bc. Jana Pazderová
Master's thesis
I nomi dei prodotti farmaceutici italiani
The names of Italian pharmaceuticals
Abstract:
The thesis focuses on the morphological and semantic structure of names of pharmaceutical products sold in Italy without a prescription. Medicines sold in this way, so called commercial pharmaceuticals, have to impress the buyer and attract his attention in order to gain a better position at the market. The buyers are assumed to remember the name easier if they understand it. On one hand, the names …moreAbstract:
Práce se zabývá morfologickou a sémantickou stavbou názvů léků prodávaných v Itálii bez lékařského předpisu. Takto prodávané, komerční, léky musí k získání místa na trhu zapůsobit na kupující a upoutat jejich pozornost. Předpokládá se, že kupující si název lépe zapamatuje, bude-li mu rozumět. Na jednu stranu si tedy názvy léků (farmakonyma) zachovávají znaky odborného jazyka medicíny a chemie, na druhou …more
Language used: Italian
Date on which the thesis was submitted / produced: 4. 12. 2015
Identifier:
https://is.muni.cz/th/q5cn8/
Thesis defence
- Date of defence: 3. 2. 2016
- Supervisor: Ph.D. Alessandro Bitonti
- Reader: Mgr. Kateřina Garajová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
Philology / Italian Language and Literature
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