Kristýna Vojtěchová
Bachelor's thesis
Komunikační strategie pivovaru Pernštejn
Commercial communication of brewery Pernštejn
Abstract:
Bakalářská práce se zabývá analýzou komerční komunikace pivovaru Pernštejn. Cílem práce je zhodnocení dosavadní komunikační strategie a částečně pomocí analýzy dotazníkového šetření navrhnout možná vylepšení do budoucna. V rámci teoretické části se věnuji základním pojmům z marketingu, marketingové a komerční komunikaci a marketingovému výzkumu. Součástmi praktické části jsou informace o pivovaru, …moreAbstract:
The topic of my Bachelor Thesis is " Commercial communication of brewery Pernštejn". The aim of my thesis is to find out the awareness of the brand Pernštejn, activities of the brewery and forms of promotion among the youth. As a follow-up to the results, I will try to propose some possible future improvements. The theoretical part of this thesis is devoted to basic terms of marketing, marketing and …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 5. 2013
Identifier:
http://www.vse.cz/vskp/eid/41770
Thesis defence
- Date of defence: 28. 5. 2014
- Supervisor: Milan Postler
- Reader: Jiří Mikeš
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/41770
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní obchod
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