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Ing. Peter Bogyi

Bachelor's thesis

Marketingová situačná analýza vybranej banky

Marketing Situation Analysis of Chosen Bank
Abstract:
This bachelor thesis contains marketing situation analysis of a chosen bank, its current status and possibilities of its future development. The first chapter explains its essence, meaning and methods used for creating a situation analysis on a therethical basis. The second chapter is focused on the analysis of a concrete bank with emphasis on the marketing mix and also contains its detailed situation …more
Abstract:
Bakalárska práca sa zaoberá situačnou marketingovou analýzou vybranej banky, jej aktuálnym stavom a možnosťami ďalšieho rozvoja. Prvá kapitola vysvetľuje podstatu, význam a metódy používané pri situačnej analýze v teoretickej rovine. Druhá kapitola je zameraná na analýzu vybranej banky s dôrazom na marketingový mix a na podrobné vypracovanie situačnej analýzy. Posledná tretia kapitola je zameraná na …more
 

Keywords

podnik marketing marketingový mix situačná analýza stratégia business marketing mix situation analysis strategy.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 30. 4. 2014
Identifier: https://is.ambis.cz/th/qh0fp/

Thesis defence

  • Date of defence: 18. 6. 2014
  • Supervisor: doc. Ing. Pavel Ceniga, PhD.
  • Reader: doc. Ing. Zdenka Musová, PhD.

Citation record

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Full text of thesis

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  • světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Banking Management

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