Feasibility study of Pralinkárna (Small Chocolate Manufacture)

Eliška Němcová

Master's thesis

Abstract:

The subject of this business plan is the establishment of an enterprise that is engaged in the manufacturing of chocolate products. The structure of the business plan has been adapted to meet the needs of this project. Part of the business plan is also a questionnaire that the author of this work carried out on the promotion of the company. The results were analyzed and used to create the market and SWOT analysis. The financial plan is a core part of this thesis; it provides a summary of the expected costs and benefits and also the sources of funding. The financial analysis was carried out from the basic financial statement overview as well as from the financial ratios; the break-even point was also determined. This thesis also describes the estimated situation of the company during the next five years. Risk analysis focuses on factors that can endanger the manufacturing of chocolate products. This thesis concludes with the answer of the profitability of this business plan.

Keywords

Business plan, Chocolate, Finance analysis, Marketing mix, Competition, Truffles, Risk analysis, Future develompent, Survey

Language used: English

Date on which the thesis was submitted / produced: 30. 3. 2016

Thesis defence

• Supervisor: Ing. Petr Procházka, MSc Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics and Management / Economics and Management