Analýza Corporate Identity společnosti MEDIARESEARCH, a.s. – Jan Mazal
Jan Mazal
Master's thesis
Analýza Corporate Identity společnosti MEDIARESEARCH, a.s.
Analysis of Corporate Identity and Marketing Communication of MEDIARESEARCH, a.s.
Abstract:
Práce si klade za cíl stanovit seznam doporučení, postupů a návrhů, na základě kterých by společnost Mediaresearch mohla efektivně využívat marketingové komunikace a budovat jednotnou firemní identitu. Prostřednictvím silné identity pak bude moci ovlivňovat svou image u stakeholderů. V teoretické části jsou popsány jednotlivé prvky podnikové identity včetně pro ně platných současných trendů. Tyto komponenty …moreAbstract:
This thesis aims to establish the recommendations, proposals and procedures under which the company Mediaresearch will be able effectively use marketing communication and build a unique Corporate Identity. Through strong identity company will be able to influence its image among stakeholders. The theoretical part describes the different elements of corporate identity including the current trends. These …more
Language used: Czech
Date on which the thesis was submitted / produced: 24. 9. 2010
Identifier:
http://www.vse.cz/vskp/eid/25623
Thesis defence
- Date of defence: 25. 5. 2011
- Supervisor: Bohumír Štědroň
- Reader: Alena Ivánková
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/25623
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Podniková ekonomika a management
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