Ing. Petra Rosolová
Master's thesis
Moderní aplikace marketingové komunikace
Modern Application of Marketing Communication
Abstract:
Žijeme v turbulentní době, pro kterou je charakteristickým rysem využívání technologií, inovací a změn, na které je důležité umět včas a správně reagovat. Na základě tohoto je důležité věnovat pozornost marketingové komunikaci, díky které dokáže být podnik připraven, informuje zákazníky a je konkurenceschopný, proto je cílem této práce provedení analýzy marketingové komunikace vybraného podniku a navržení …moreAbstract:
We live in a turbulent time, for which it is common using technology, innovation and changes to which it is important to be able to respond quickly and correctly. Based on this it is crucial to pay attention to marketing communnication to which any company can be prepared, inform customers and reamin competitive, therefore the aim of this diplmova thesis is to analyse the marketing communication of …more
Language used: Czech
Date on which the thesis was submitted / produced: 4. 5. 2020
Identifier:
https://is.vsfs.cz/th/efuak/
Thesis defence
- Date of defence: 16. 6. 2020
- Supervisor: PhDr. Ing. Václav Kupec, Ph.D.
- Reader: Ing. Martin Švehla
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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