Towards circular economy: analysis on how enterprises influence consumers through electronic marketing communications – Ing. Ngoc Vu Hong
Ing. Ngoc Vu Hong
Master's thesis
Towards circular economy: analysis on how enterprises influence consumers through electronic marketing communications
Towards circular economy: analysis on how enterprises influence consumers through electronic marketing communications
Abstract:
Studie ukázaly, že oběhové hospodářství (CE) může především změnit způsob jakým vytváříme a spotřebováváme zboží, vyžadující změny a inovace, zejména od podniků - které jsou hlavním faktorem při navrhování opakovaně využitelných výrobků a utváření spotřebitelských návyků. Ačkoli se o CE vášnivě diskutuje na akademické, vládní i podnikatelské úrovni, pro spotřebitele je koncepce CE relativně nová. Cílem …moreAbstract:
Studies have shown that circular economy (CE) can primarily change the way we create and consume things, calling for actions and innovations, especially from businesses – which are the primary factor in designing circular products and shaping consumption habits. Although CE is heatedly discussed at academic, governmental, and business levels, CE is relatively new to consumers. This paper aimed at answering …more
Language used: English
Date on which the thesis was submitted / produced: 18. 5. 2021
Identifier:
https://is.muni.cz/th/pfip0/
Thesis defence
- Date of defence: 25. 6. 2021
- Supervisor: doc. Ing. Radoslav Škapa, Ph.D.
- Reader: M.Sc. Jessica Omieye Amiesimaka
Citation record
ISO 690-compliant citation record:
VU HONG, Ngoc. \textit{Towards circular economy: analysis on how enterprises influence consumers through electronic marketing communications}. Online. Master's thesis. Brno: Masaryk University, Faculty of Economics and Administration. 2021. Available from: https://theses.cz/id/3m8dpm/.
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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