Integrated Marketing Communication and its social implications – Bc. Barbora Perglová
Bc. Barbora Perglová
Master's thesis
Integrated Marketing Communication and its social implications
Integrated Marketing Communication and its social implications
Abstract:
The main aim of this dissertation is to deepen the topic of Integrated Marketing Communications in terms of its social implications. At the beginning, it provides the basic overview of the concept of marketing communications. Further it focuses on the notion of integration of marketing communication, as well as the concept of corporate social responsibility and the increasing influence of media communications …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 14. 4. 2016
Identifikátor:
https://is.vsfs.cz/th/gen8e/
Obhajoba závěrečné práce
- Obhajoba proběhla 24. 6. 2016
- Vedúci: PhDr. Karel Eliáš, CSc.
- Oponent: Ing. Petra Jílková, Ph.D.
Plný text práce
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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / odbor:
Economics and Management / Marketing Communication
Práce na příbuzné téma
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Integrated Marketing Communications of Milma
Aswathy Vattathottiyil Surendran -
Integrated Marketing Communications and company’s business plan
Pavla Denková -
Integrated marketing communications of selected company Club Prague
Petra Chovancová -
Integrated Marketing Communication and Company’s Business Plan
Tatiana Runtova -
Integrated Marketing Communication and its implications
Ekaterina Buchukuri -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Timur Panov -
Integrated Marketing Communication and its social implications
Christian Haubenwaller -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company
Eli Goldmann