Bc. Petra Bašistová
Bachelor's thesis
CSR and management of a company
CSR and management of a company
Abstract:
Predmetom bakalárskej práce „CSR a management v podniku“ je identifikácia a porovnanie odlišných postojov, názorov, motívov a hodnôt manažérov ku konceptu CSR. Teoretická časť sa zaoberá vymedzením základných teoretických poznatkov v rámci CSR a vedenia v podniku. Predstavuje pozadie konceptu, prináša definície, benefity a kritiky, marketingový pohľad, súvisiace koncepty ako aj teóriu stakeholderov …moreAbstract:
The goal of the submitted thesis “CSR and management of a company” is identification and comparison of the different attitudes, opinions, motives and values of the managers towards the CSR concept. The theoretical part is concerned with outlining the essential terms regarding CSR and management of a company. It brings in the background of the CSR concept, definitions, benefits and critics, marketing …more
Language used: English
Date on which the thesis was submitted / produced: 14. 12. 2015
Identifier:
https://is.muni.cz/th/c3ckn/
Thesis defence
- Date of defence: 20. 1. 2016
- Supervisor: doc. Ing. Alena Klapalová, Ph.D.
- Reader: Ing. Bc. Michal Ďuriník
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management
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