Marketingová komunikace v cestovní agentuře Invia – Khanh Ngoc Mai
Khanh Ngoc Mai
Bachelor's thesis
Marketingová komunikace v cestovní agentuře Invia
Marketing communication in travel agency Invia.cz
Abstract:
Cílem práce je zpracování návrhu marketingové komunikace cestovní agentury Invia.cz, která se zabývá prodejem zájezdů a služeb cestovního ruchu. V teoretické části, kde bude popsána marketingová komunikace jak z hlediska marketingu, tak i z cestovního ruchu. V praktické části bude aplikovan na danou společnost Invia.cz. Pomocí situačních analýz bude zkoumané prostředí, ve kterém se společnost pohybuje …moreAbstract:
The aim of this bachelor thesis is to evaluate the marketing communication at the selected travel agency Invia.cz and suggest possible for improvements in this area. In the theoretical part, literary sources were used to, describe the marketing communication both in terms of marketing and in terms of tourism. In the second part, the work will be applied on the selected company Invia.cz. Situational …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2022
Thesis defence
- Supervisor: Ing. František Zjevík, DiS.
- Reader: Jiří Smetana, Mgr.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON College a.s., Vysoká škola NEWTONNEWTON College a.s.
NEWTON UniversityBachelor programme:
Economics and Management
Theses on a related topic
-
Marketing; Marketing Communication; Communication mix; communication campaig
Martin Janků -
HR marketing communication. The Importance of HR marketing for Employer Brand.
Ekaterina Akhmedova -
Communication as load bearing element of marketing communication
Jiří Pivrnec -
The Role of New Media in a Modern Marketing Communication
Roman Sarychev -
The ethical issues in marketing communication
Anastasia Andreeva -
Ethical issues in marketing communication
Karina Khaddad -
Data Mining and Its Effective Utilization in Marketing Communication
Serpil Boyraz -
The role of new media in a modern marketing communication
Petra Nagajdová