Návrh HR marketingové strategie vybrané společnosti – Lukáš Vlasák
Lukáš Vlasák
Bachelor's thesis
Návrh HR marketingové strategie vybrané společnosti
Design of HR marketing strategy of the selected company
Abstract:
Bakalářská práce se zabývá analýzou a návrhem HR marketingové strategie vybrané společnosti. Teoretická část se zaměřuje na základní pojetí marketingu, jeho vybrané pojmy a je zakončena představením HR marketingu. Díky získaným poznatkům je v rámci praktické části prováděna analýza společnosti, její vyhodnocení a díky tomu možné vytvoření nové HR strategie pro společnost.Abstract:
The bachelor thesis deals with the analysis and design of HR marketing strategy of the selected company. The theoretical part focuses on the basic concept of marketing, its selected concepts and ends with the introduction of HR marketing. Thanks to the acquired knowledge, the practical part includes the analysis of the company, its evaluation and, thanks to this, the possible creation of a new HR strategy …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 5. 2023
Thesis defence
- Supervisor: Ing. Adam Polášek
- Reader: František Zjevík, DiS.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
Theses on a related topic
-
Diversity Management and Human Resource Management Measures in Multinational Corporations
Xiwen Yu -
Diversity Management and Human Resource Management Measures in Multinational Corporations
Boyi Wang -
Recent Trends and Challenges in Human Resource Management in the Next Years
Yongfan Cai -
Strategic Human Resource Management in the Organization
Kamshat Moldagaliyeva -
The Present and Future of Strategic Human Resource Management in Business Practice
Yekaterina Afanasyeva -
The Present and Future of Strategic Human Resource Management in Business Practice
Emin Khankishiyev -
Improvement of selected human resource management processes
Katarína Tóthová -
Green human resource management and corporate environmental performance in the hotel industry
Tan Nhat Pham