Sales promotion strategies in Procter&Gamble – Miroslav Šebesta
Miroslav Šebesta
Master's thesis
Sales promotion strategies in Procter&Gamble
Strategie podpory prodeje v Procter & Gamble
Abstract:
Diplomová práce se zabývá tématem podpory prodeje se zaměřením na aktivity firmy Procter & Gamble na českém trhu. Vzhledem ke vzrůstající důležitosti podpory prodeje na českém trhu, práce si klade za cíl uvést hlavní akademické poznatky ohledně podpory prodeje a otestovat je na portfoliu firmy Procter & Gamble. Dalším cílem diplomové práce je zhodnotit strategie podpory prodeje firmy Procter & Gamble …moreAbstract:
The thesis gives comprehensive overview on the topic of sales promotions. The special focus is devoted to activities of Procter & Gamble on the Czech market. With increasing importance of sales promotions on the Czech market, the thesis aims to introduce main academic findings concerning sales promotions and test them on brands of Procter & Gamble. The next goal is to find out whether sales promotion …more
Language used: English
Date on which the thesis was submitted / produced: 26. 9. 2016
Identifier:
http://www.vse.cz/vskp/eid/69841
Thesis defence
- Date of defence: 7. 6. 2017
- Supervisor: Václav Stříteský
- Reader: Martin Jech
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/69841
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / International Management
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