Digital marketing and ways of increasing brand awareness of clothing brand online

Alla Silanteva

Bakalářská práce

Abstract:

The main aim of the bachelor thesis is to identify ways to increase the awareness of the clothing brand "Attrattivo" using social networks and online space. The work consists of two parts - theoretical and practical. The theoretical part will be based on the study of secondary sources. The empirical part will be compiled on the basis of outputs from quantitative/qualitative research. Ultimately, the author believes that improving their online presentation on Facebook, as well as focusing on improving the interface of Attrattivo’s e-commerce platform is a crucial component that will help the company to target women form other cities, such as Pilsen, Brno and Ostrava will help the company to increase the brand awareness and, as a consequence, it will also help the company to increase the number of sales and it will eventually help Attrattivo to strengthen their positions in the Czech market and stay buoyant. Also, the author believes that a cooperation with Czech domestic influencers is something that will additionally help the company to increase its reach.

Keywords

social networks, marketing, influencer

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 18. 5. 2023
• Vedoucí: Ing. Kristýna Kučírková, MSc
• Oponent: Lenka Kučírková, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration