Ing. Taras Dziuba
Master's thesis
International Brand Promotion Strategy
International Brand Promotion Strategy
Abstract:
The present research aims to identify the gaps between the customers' expectations and perceptions according to service quality and service efficiency delivered at the restaurant chain of McDonald's and provide recommendations to existed incorporated international strategies in order to eliminate gaps and improve ranking position according to the ACSI. Then more deeply explore the brand, brand service …moreAbstract:
The present research aims to identify the gaps between the customers' expectations and perceptions according to service quality and service efficiency delivered at the restaurant chain of McDonald's and provide recommendations to existed incorporated international strategies in order to eliminate gaps and improve ranking position according to the ACSI. Then more deeply explore the brand, brand service …more
Language used: English
Date on which the thesis was submitted / produced: 17. 5. 2021
Identifier:
https://is.muni.cz/th/doju3/
Thesis defence
- Date of defence: 25. 6. 2021
- Supervisor: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Reader: Ing. Dušan Mladenović, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationMaster programme / field:
Business Management / Business Management
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