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Bc. Martin Pacourek

Bachelor's thesis

Event marketing a možnosti jeho aplikace

Event marketing and it’s possible applications
Abstract:
Bakalářská práce se věnuje studii event marketingu a určuje,jakou pozici zaujímá v marketingovém mixu firem. V teoretické části se zabývá obecnými poznatky event marketingu.Dále v praktické části uvádím, proč je Red Bull na rozdíl od Semtexu absolutním světovým fenoménem v prodeji energy drinků.
Abstract:
The thesis deals with the study of event marketing and determines what position held in the marketing mix of companies. The theoretical part deals with general knowledge of event marketing. In the practical part I tell, why is the Red Bull unlike Semtex absolute global phenomenon in the sale of energy drinks.
 

Keywords

Event marketing event Red Bull Semtex product marketing marketing strategy consumer
 
Language used: Czech
Date on which the thesis was submitted / produced: 29. 4. 2011
Identifier: https://is.vsfs.cz/th/but1z/

Thesis defence

  • Date of defence: 28. 6. 2011
  • Supervisor: Ing. Tereza Dvořáková
  • Reader: Ing. Pavel Klička

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

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