Analysis of Ethical and Corporate Social Responsibility Activities - Makro Cash & Carry Case Study

Bc. Martin Čivrný

Master's thesis

Abstract:

The Diploma thesis investigates issues related to business ethics and Corporate Social Responsibility (CSR) through examining practices in particular company Makro Cash & Carry. Corporate social responsibility is a prevalent topic and businesses are encouraged to become more aware of their responsibility to various stakeholder groups, such as e.g. employees, local communities and natural environment. The theoretical background summarizes historical and current theories about corporate social responsibility, provides insights into the sustainable corporate principles and introduces the ethical predispositions of the socially responsible concept in relation to the corporation. The particular case study examines and assesses Makro policy in terms of the themes and ideas discussed in the literature review. The thesis evaluates official policy of the company and attitudes of staff within it through various methods of qualitative and quantitative research. Overall, the study explores the application of CSR activities in Makro Cash & Carry and analyzes its perception among employees at the two working levels. Recommendations for further corporate social responsibility practices are listed in the conclusion.

Keywords

Business Ethics, Corporate Social Responsibility, Corporation, Employees, Environment, Makro Cash & Carry, Management, Stakeholders, Sustainability

Language used: English

Date on which the thesis was submitted / produced: 29. 3. 2017

Thesis defence

• Supervisor: Daniel Rosenhaft Swain, Ph.D. MA

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme / field:
Economics and Management / Economics and Management