Marketingová analýza hotelu The Grand Mark – Bc. Jan Huška, DiS.
Bc. Jan Huška, DiS.
Bachelor's thesis
Marketingová analýza hotelu The Grand Mark
Marketing Analysis of The Grand Mark Hotel
Abstract:
Tato práce se zabývá marketingovou analýzou hotelu The Grand Mark. Zaobírá se charakterem marketingu služeb, podstatou služeb a jejich vlastnostmi, marketingovou analýzou, marketingovým prostředím hotelu, jeho silnými a slabými stránkami a marketingovým mixem. Na základě provedené marketingové situační analýzy hotelu The Grand Mark jsou vyhodnoceny slabá místa marketingového mixu a navržena doporučení …moreAbstract:
This work deals with the marketing analysis of The Grand Mark Hotel. It is engaged in the character of marketing services, the essence of services and their characteristics, marketing analysis, marketing environment of the hotel, its strenghts and weaknesses and marketing mix. On the basis of the marketing situational analysis of The Grand Mark Hotel, the weak spots of the marketing mix evaluated and …more
Language used: Czech
Date on which the thesis was submitted / produced: 22. 11. 2018
Identifier:
https://is.vsh.cz/th/w9z19/
Thesis defence
- Date of defence: 15. 1. 2019
- Supervisor: doc. Ing. Jan Hán, Ph.D.
- Reader: Ing. Mgr. Vladana Horáková, MBA
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in Czech)
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