Familiarity and attitudes of Czech consumers towards tropical fruits – Bc. Dominika Dvořáková
Bc. Dominika Dvořáková
Master's thesis
Familiarity and attitudes of Czech consumers towards tropical fruits
Abstract:
The purpose of this thesis is to analyse and describe the familiarity of the Czech citizens with tropical fruits, their general attitudes and beliefs, the influence of social norm on tropical fruit consumption and to evaluate consumers’ purchasing intention of tropical fruits. To gain such information, a questionnaire-based online survey (n = 827) was applied. Familiarity with tropical fruits differs …more
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2020
Thesis defence
- Supervisor: Ing. Petra Chaloupková, Ph.D. dr. h. c.
Citation record
ISO 690-compliant citation record:
DVOŘÁKOVÁ, Dominika. \textit{Familiarity and attitudes of Czech consumers towards tropical fruits}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Tropical AgriSciences. 2020. Available from: https://theses.cz/id/4hxcs3/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Fakulta tropického zemědělstvíCzech University of Life Sciences Prague
Faculty of Tropical AgriSciencesMaster programme / field:
Tropical Agriculture / Sustainable Rural Development in the Tropics and Subtropics
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