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Henry Zavaleta Moya

Bachelor's thesis

Marketing Communication in the Company Providing Gastronomic Services

Marketing Communication in the Company Providing Gas-tronomic Services
Abstract:
Zavaleta Moya, H. Marketing Communication in the Company Providing Gas-tronomic Services. Bachelor thesis. Brno: Mendelova Univerzita v Brně, 2021 Tato bakalářská práce se zabývá problematickou situací, v níž se nachází mexická restaurace se sídlem v centru Brna, která po roce provozu má za cíl růst a najít své místo na trhu. Tato situace je zkoumána za pomoci analýzy použití a správy marketingových …more
Abstract:
Zavaleta Moya, H. Marketing Communication in the Company Providing Gas-tronomic Services. Bachelor thesis. Brno: Mendel University, 2021 This bachelor thesis deals with the problematic situation faced by a Mexican restaurant located in Brno that has to grow and position itself in the market after a year of operations, by analyzing the usage of the marketing communication tools. The literature review …more
 

Keywords

nástroje marketingové komunikace reklama propagace Gastronomické služby

Keywords

Gastronomical services Advertising Promotion Marketing Communication Tools
 
Language used: English
Date on which the thesis was submitted / produced: 10. 1. 2021

Thesis defence

  • Supervisor: Ing. Marek Záboj, Ph.D.

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakulta
https://is.mendelu.cz/zp/68172 Reference to the local database file of the institution