Applying the Uppsala Model to the internationalization Process of E-Commerce Companies - A case study

Ing. Jiaming Zou

Diplomová práce

Applying the Uppsala Model to the internationalization Process of

Abstract:

Temu has been ranked ninth in the latest 'Top 100 European Cross-border E-commerce Platforms' report released by Cross-Border Commerce Europe (2023). This marks the first time that Temu has been selected as one of the top ten cross-border E-commerce platforms in Europe. In 2023, this Chinese E-commerce company, Pinduoduo Holdings, entered the European market under the name of Temu with low prices, quickly gaining market share. However, this move sparked extensive discussions among many governments regarding data protection and the repression of domestic small businesses.

Abstract:

Temu has been ranked ninth in the latest 'Top 100 European Cross-border E-commerce Platforms' report released by Cross-Border Commerce Europe (2023). This marks the first time that Temu has been selected as one of the top ten cross-border E-commerce platforms in Europe. In 2023, this Chinese E-commerce company, Pinduoduo Holdings, entered the European market under the name of Temu with low prices, quickly gaining market share. However, this move sparked extensive discussions among many governments regarding data protection and the repression of domestic small businesses.

Keywords

The National Association of Supermarkets and Department Stores CAC Customer Acquisition Cost C2M Customer to Manufacture FSAs Firm specific advantages Just in time, multinational business enterprise, Small and Medium size Enterprises, Single Euro Payments Area, Vendor Managed Inventory, Virtual Reality

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 13. 8. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 13. 8. 2024
• Vedoucí: prof. Dr. Stefan Eckert

Technická univerzita v Liberci

Ekonomická fakulta

Magisterský studijní program / obor:
International Management / International Management