Bc. Aleš Podnecký

Master's thesis

Regulace reklamy na internetu

Regulation of advertising on the Internet
Abstract:
Cílem práce je rozbor a analýza aktuální situace regulace internetové reklamy v České republice a Evropské unii a dále popis sporných otázek v současné praxi tohoto oboru.
Abstract:
The aim of this work is to analyze the current situation of online advertising regulation in the Czech Republic and the European Union, and a description of the issues in the current practice in this field.
 

Keywords

Internetová reklama legislativa Evropská unie Google Facebook Internet advertising legislation European Union
 
Language used: Czech
Date on which the thesis was submitted / produced: 26. 4. 2013
Identifier: https://is.vsfs.cz/th/rnng0/

Thesis defence

  • Date of defence: 21. 6. 2013
  • Supervisor: JUDr. Radim Pastrňák, Ph.D.
  • Reader: JUDr. Eva Kadlecová

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication

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