Evaluation of the impact of social media in an organization – B.Sc. Cynthia Echendu
B.Sc. Cynthia Echendu
Master's thesis
Evaluation of the impact of social media in an organization
Abstract:
Social media has increasingly become a source of information for tech-savvy individuals hence the reason why organizations exploit its growth as a good source of marketing. This study gives an overview of why the use of social media platforms is beneficial to an organization with a focus on Faculty of Economics and Management, Czech University of Life Science. Through illustrative research of the target …more
Language used: English
Date on which the thesis was submitted / produced: 31. 3. 2017
Thesis defence
- Supervisor: Ing. Miloš Ulman, Ph.D.
Citation record
ISO 690-compliant citation record:
ECHENDU, Cynthia. \textit{Evaluation of the impact of social media in an organization}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2017. Available from: https://theses.cz/id/54j6fx/.
Full text of thesis
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Published in Theses:- světu
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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