Sustainable development tendencies in MICE tourism events

Oriane Coldeboeuf

Master's thesis

Abstract:

The thesis seeks to identify the different motivations and barriers of sustainability in events. The aim is to understand how CSR is applied in events, the progress of the sector and the challenges faced. The author extends the literature by analysing the perceptions of six industry professionals, one event agency and five advertising companies. The author provides a calculation of the carbon footprint of an event, analyses it, and then compares it to the interview findings. Consequently, the author concludes that sustainability in the events sector is now present in companies in the form of CSR policy, but that integration into events faces challenges. Based on the global results, some recommendations are provided, which aim at increasing the sustainability of an event.

Keywords

Event industry, Sustainable development, MICE tourism, Corporate social responsibility (CSR)

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 3. 4. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 22. 5. 2023
• Vedúci: Ing. Richard Selby, Ph.D.
• Oponent: Dagmar Charvátová, externi

Czech University of Life Sciences Prague

Faculty of Economics and Management

Master programme:
Economics and Management