How to build up an excellent enterprise

Ing. Alexandra Vandorme

Diplomová práce

Anotace:

A lot of new companies are created everyday in the world but only few of them succeed in time. So, what excellent companies do more or better than the others ? After explaining the fundamental concepts of excellence in the theoretical part, we will see the importance of corporate management and will find out the other essential criteria of excellence. Then, in the practical part, we will be interested in the situation of a SME which can be improved. Therefore, we will try to understand what's wrong, and will help it to go on the way of excellence.

Abstract:

A lot of new companies are created everyday in the world but only few of them succeed in time. So, what excellent companies do more or better than the others ? After explaining the fundamental concepts of excellence in the theoretical part, we will see the importance of corporate management and will find out the other essential criteria of excellence. Then, in the practical part, we will be interested in the situation of a SME which can be improved. Therefore, we will try to understand what's wrong, and will help it to go on the way of excellence.

Keywords

Theoretical part, Goodwill, Entrepreneurship, Opportunities, Market, Concept, Direct selling, Indirect selling, Manpower, Turnover, Economies of scale, Outsourcing, Shareholders, ROE, Statutory bodies, Culture, Ethical codex, Forecast, Storage, Procurement, Database, Surveys, Patent, Industrial revolution, Life cycle, Productivity, Pareto Principle, Stakeholder, Multinational, Campus, Financial incentives, Knowledge, Training, Corporate Social Responsibility, Partnership, Good practice Practical part, Referencing, Warehouse, Traffic, Affiliate Program, Banner, Pure Player, Search Sites, Back office, Front office, Importer, Inventory Turnover, Employees Turnover, Unique Visitors

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 4. 2014

Obhajoba závěrečné práce

• Obhajoba proběhla 23. 6. 2014
• Vedoucí: Ing. Pavel Babka, MBA
• Oponent: MBA Jiří Vicek

Vysoká škola finanční a správní

Magisterský studijní program / obor:
Ekonomika a management / Business Management and Corporate Finance