Bc. Jan Nagy
Master's thesis
Marketingová komunikační strategie firmy
Marketing Communication Strategy of Company
Abstract:
Diplomová práce Marketingová komunikační strategie firmy se zabývá, na základě nastudovaných materiálů, sběrem informací o společnosti SHERLOG Technology a.s. V první řadě je seznámení se samotnou firmou, jejím produktovým portfoliem a analyzování dosavadní komunikační strategie. Pomocí situačních analýz a zjištěných informací je cílem práce navrhnout úpravy v komunikační strategii, tak aby byla více …moreAbstract:
The diploma thesis named Marketing Communication Strategy of Company is focused on collected information of SHERLOG Technology a.s. Firstly, there is familiarization with the company and its product portfolio and analysis of actual communication strategy. The aim of this thesis is suggesting some modifications in communication strategy to be more effective using situation analysis and reachable information …more
Language used: Czech
Date on which the thesis was submitted / produced: 4. 4. 2020
Thesis defence
- Supervisor: Ing. Václav Kala, CSc.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Agricultural Specialization / Trade and Business Dealing with Machinery
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