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Ing. Michaela Bortlíková

Master's thesis

Fashion Marketing and its Form in Czech Republic

Fashion Marketing and its Form in Czech Republic
Abstract:
Hlavným cieľom práce je analýza fashion marketingu a jeho podoby v Českej republike. Výsledkom práce sú odporúčania pre efektívny fashion marketing v Českej republike.
Abstract:
Fashion industry is one of the biggest industries in the world. Therefore, it has an undeniable importance. Due to this fact, the diploma thesis is analysing the fashion marketing from different points of view. The main objective of the Diploma Thesis is to analyse fashion marketing and its form in Czech Republic. This is done with the help of appropriate literature and the qualitative marketing research …more
 

Keywords

fashion marketing merchandising visual merchandising customer service mystery shopping
 
Language used: English
Date on which the thesis was submitted / produced: 10. 4. 2017
Identifier: https://is.vsfs.cz/th/clcf2/

Thesis defence

  • Date of defence: 9. 6. 2017
  • Supervisor: Ing. Petra Jílková, Ph.D.
  • Reader: Mgr. Jitka Cirklová, M.A.

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