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Volha Bahlai

Master's thesis

Decision-making process on the implementation of data analytics solutions in the small and medium-sized business

Decision-making process on the implementation of data analytics solutions in the small and medium-size business
Abstract:
The opportunities and benefits that Data analytics provides increase the interest in its implementation by small and medium-sized businesses. The use of different solutions allows improving companies’ performance and is a strong competitive advantage. However, the problems and challenges the SMBs face with data analytics implementation significantly decrease the number of successfully completed projects …more
Abstract:
The opportunities and benefits that Data analytics provides increase the interest in its implementation by small and medium-sized businesses. The use of different solutions allows improving companies’ performance and is a strong competitive advantage. However, the problems and challenges the SMBs face with data analytics implementation significantly decrease the number of successfully completed projects …more
 

Keywords

Data analytics solutions Small and medium-sized business Decision-making process Data analytics Implementation process Decision-making model

Keywords

Small and medium-sized business Data analytics solutions Implementation process Decision-making model Decision-making process Data analytics
 
Language used: English
Date on which the thesis was submitted / produced: 26. 8. 2020
Identifier: https://vskp.vse.cz/eid/83079

Thesis defence

  • Date of defence: 11. 6. 2021
  • Supervisor: Martin Potančok
  • Reader: Soňa Karkošková

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https://vskp.vse.cz/eid/83079