Marketingová komunikace společnosti MODUS, spol. s. r. o. – Nikola Jedličková
Nikola Jedličková
Bachelor's thesis
Marketingová komunikace společnosti MODUS, spol. s. r. o.
Marketing communication of MODUS Ltd.
Abstract:
Bakalářská práce rozebírá stávající marketingovou komunikaci společnosti MODUS, spol. s r. o., kterou porovnává s konkurenčními společnostmi, kterými jsou firmy: Halla, a. s. a OSMONT, s r. o. Na základě porovnání s konkurencí a vyhodnocení výsledků práce obsahuje vlastní návrh autorky práce na zvýšení efektivnosti marketingové komunikace společnosti MODUS, spol. s r. o.Abstract:
The bachelor thesis analyses the current marketing communication of MODUS, spol. s r. o., which it compares with competing companies, which are Halla, a. s. and OSMONT, s r. o. On the basis of the comparison with competitors and the evaluation of the results of the thesis, it contains the author's own proposal to increase the effectiveness of marketing communication of MODUS, spol. s r. o.
Language used: Czech
Date on which the thesis was submitted / produced: 3. 8. 2023
Identifier:
https://is.ambis.cz/th/yhl6p/
Thesis defence
- Date of defence: 4. 9. 2023
- Supervisor: Ing. Helena Cetlová
- Reader: doc. JUDr. Ing. Jana Majerová, Ph.D.
Citation record
ISO 690-compliant citation record:
JEDLIČKOVÁ, Nikola. \textit{Marketingová komunikace společnosti MODUS, spol. s. r. o.}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2023. Available from: https://theses.cz/id/63c5zk/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Economics and Enterprise Management / Economics and Enterprise Management
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