Kay Hettwer
Master's thesis
Online marketing in the fitness industry
Online marketing in the fitness industry
Abstract:
In a homogenous marketplace such as the fitness industry where products are easily subject to substitution, marketing has been an essential component to the growth and success of fitness companies. Growing health awareness, the boom of social media, the increasing usage of mobile devices and in general the incremental relevance of the Internet are among other factors which emphasise the importance …moreAbstract:
In a homogenous marketplace such as the fitness industry where products are easily subject to substitution, marketing has been an essential component to the growth and success of fitness companies. Growing health awareness, the boom of social media, the increasing usage of mobile devices and in general the incremental relevance of the Internet are among other factors which emphasise the importance …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier:
https://is.vsfs.cz/th/qssys/
Thesis defence
- Date of defence: 7. 6. 2018
- Supervisor: Mgr. Pavel Kotyza
- Reader: PhDr. Ilona Toufarová
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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